I liked the comparisons they made with the Budget vs. Brains. It was very easy to understand. With a budget, you're mostly thinking about the money; how much will get you so far. When you use your brains, you can become more creative with marketing and get more out of it; leads. So, how can you use your brains to do marketing with no money?! Simple, here's a list to start off with:
- google groups
Did I leave anything out? :)
And most importantly, when you publish content to these sites listed above, make sure it's QUALITY CONTENT. Give the people something interesting to read, help them out with a problem, and they're (hopefully) buy your product.
I've been doing SEO research all month on how cheaply I can advertise a new site I'm working on. It looks like now I have a lot of work to do!
Also, here's a parody of a music video for inbound marketing to help with motivation: http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound-Marketing.aspx
Thanks to Hubspot.com for an awesome webinar. I can't wait to get time to watch the latest one.